The clash of context of everyone’s favorite banana perverts delivering nuggets of Home Goods wisdom is a delectable combo for the middle-aged and the irony-poisoned alike. The only thing we know conclusively is that Minion memes are a recipe for virality. An argument can be made that the memes grew as fast as they did in their heyday because Minions themselves are basically emojis with arms. Second, good normie memes require a certain visual shorthand - pictures that are Keaton-esque in mood simply play better. In the tumult of the late 2010s, Facebook normie meme groups saw an explosion of Minion memes - a typically softball shareable wherein a Minion (short, yellow, overall-wearing pill-shaped animated characters from the 2010 film Despicable Me) is presented alongside an inoffensive bon mot. So ubiquitous are our goggled friends, and so synonymous are they with a certain brand of online behavior, that it’s easy to forget the shallow roots from which they grew. Within that medium, the modern Minion enjoys a rarefied level of shitposting dominance. Indeed, most tech giants make it quite plain that, were it up to them, their platforms would be the only message - if the public is to consume, it must do so at the pleasure of The Medium. The platforms upon which pieces of content are presented to the public are increasingly inextricable from the creation, interpretation and synthesis of said content. In the Web3 internet age, Marshall McLuhan’s supposition that “the medium is the message” proves itself to be exponentially true.
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